UAB: Social Network Analysis

Last Saturday, I gave a 4 hour lecture in the “Master in Communication and Marketing Online” offered by the Universitat Autònoma de Barcelona. The lecture was devised to provide the students with a basic understanding of main concepts from “Social Network Analysis” addressing the following topics:

  • Introduction to SNA
  • Topology: Structural metrics
  • Influence: Centrality metrics
  • Virality: Propagation models

The class, held in the majestic Hospital de la Santa Creu i Sant Pau, was a very enriching experience thanks to the interest shown by the students and Oscar Coromina (the program coordinator).

Slides based in previous presentations done by A. Kaltenbrunner and D. Laniado (in Spanish)

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